If you’ve been in a theater the past month, you’ve probably seen the trailer for the new movie where Liam Neeson kills numerous people while saving others. It’s not the new Taken movie. Instead it’s about an air marshal who finds out someone will kill a passenger unless some money gets wired into a secret account and then that secret account is in Liam’s name and the crew turns against him and all he wants to do is find the madman before the whole damn plane goes down — or up — in flames. The movie is called Non-Stop.
And as I saw the title come up on the big screen during the previews, all I could think was, what kind of style guide was the studio using?