Posts Tagged ‘entertainment’

I still love you, Netflix

Posted: October 25, 2011 by shawnfury in Uncategorized
Tags: , ,

In the past few months, Netflix has garnered the type of publicity Goldman Sachs received after the financial crash and BP received after the oil spill.

Little ol’ Netflix, the company that started in 1997 and has delivered more than a billion DVDs since and angered nearly that many people this year.

A few months ago, Netflix raised prices and split its DVD and streaming services. The announcement led to outrage and rioting in the streets – or at least the 21st century equivalent of those things. People vented on Twitter and Facebook. They left nasty online comments. They raged on blogs. And they canceled their subscriptions.

On Monday, Netflix announced it lost 800,000 subscribers in the U.S. in the third quarter.

The whole thing confused me, although maybe it shouldn’t have. People don’t need much of a reason to express displeasure with a service, especially one offered by a media company. Check in with a circulation department at a newspaper when the paper decides to eliminate a comic. You can do a lot of things with your newspaper – eliminate staff, which weakens coverage; shed news space; eliminate photographers; cancel road trips for sports writers. It’ll all be met with a collective shrug, if not cheers from the locals who are fed up with biased coverage from the area rag. But cut back on Beetle Bailey or eliminate the unreadable bridge column? Watch the complaints roll in by the hundreds. Listen to the angry calls. Tabulate the canceled subscriptions.

The customer’s always right, so I suppose those 800,000 who left Netflix were right, even if they seem so wrong-headed.

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